Starweb's price
Block model
$350 per appointment on the block model, where we run the ads.
That covers:
- Appointments never shared or resold
- The five-point qualification standard (see it)
- Confirmed before the visit
- No-shows and unqualified appointments replaced and not counted
- Prepaid blocks, no retainer, no long-term contract
On the account model, ads run on your own account at cost and the per-appointment fee is lower. That fee is quoted on a call.
Published prices
Prices below are what each vendor posts on its own site. They are not market averages and they change.
| Vendor | Published price |
|---|---|
| Peak Marketing Service | $110 to $150 per appointment |
| Lead Engine Sales and Marketing | About $167 per shown inspection at the residential floor ($1,000 per week, 6 shown) |
| RainyLeads | From $180 per booked appointment |
| The Lead Giants | $175 to $200 per appointment, tiered by volume |
| Minyona | $200 to $400 per booked appointment, plus a setup fee |
| Starweb Digital | $350 per appointment, block model |
The spread is wide because the units differ. A booked appointment, a shown inspection and a phone-confirmed appointment are three different products.
What moves the price
The math
Cost per signed job = cost per appointment ÷ close rate.
At $350 and a 25% close rate: $350 ÷ 0.25 = $1,400 per signed job.
Now compare $1,400 with the profit you make on an average job. If it leaves a margin you are happy with, the price works. If not, no price will.
Track your own close rate: jobs sold divided by estimates run. Two published ranges to check against: 20 to 30% for paid digital and inbound call leads (SubcontractorHub), and about 27% for the largest US roofing companies, attributed to RoofLink. They are not promises and not Starweb's numbers.
FAQ
Yes. $350 per appointment on the block model. The account model has a lower per-appointment fee, quoted on a call.
Vendor prices are as published on each vendor's own site, retrieved October 2026.