Do Facebook ads work for roofers?
Yes, for roof replacement in a defined service area. Facebook reaches homeowners before they search. Most of them were not shopping for a roofer that day, so the ad has to start the conversation.
That is also the catch. A Facebook lead is earlier than a Google lead. If nobody qualifies it, calls it fast, and books a time, it dies. Roofers who say Facebook does not work usually bought leads with no system to turn them into appointments.
Facebook ads vs Google for roofing
| Facebook and Instagram ads | Google search ads | |
|---|---|---|
| Who sees it | Homeowners in your area who were not searching yet | Homeowners already searching for a roofer |
| What it is good at | Filling the calendar for planned roof replacements | Catching urgent repairs and leaks |
| Competition | You compete for attention in the feed | You compete with every roofer bidding on the same search |
| What the lead needs | Qualifying and a fast follow-up | A fast answer before they call the next roofer |
Run the one that fits the jobs you want. Planned replacements fit Facebook. Emergency repairs fit Google.
What makes a roofing Facebook ad book appointments
The ad gets attention. Everything after the click decides whether you get an appointment.
Who should own the ad account
You should. When the ads run in your own Meta ad account, the ad history, audiences, and results stay with your company. If you change vendors, you keep everything that was built.
When a vendor runs ads in their account, you are renting their results. Ask what you keep when you leave. Usually the answer is nothing.
With your own account, Meta bills you the ad spend directly, at cost. You see exactly what was spent and what it produced.
How to pay for Facebook ads help
| Pay per appointment | Pay per lead | Monthly retainer | |
|---|---|---|---|
| You pay for | A qualified homeowner booked on your calendar | A name and number from a form | The agency's time and ad management |
| Who chases the homeowner | The vendor, until the visit is booked | You | Usually you |
| No-shows | Should be replaced | Your problem | Your problem |
| Risk sits with | The vendor | You | You |
A retainer pays for effort. A lead pays for a contact. Pay per appointment pays for the first thing you can count: a homeowner expecting you. More detail on pay per appointment.
How Starweb runs it
We run survey-gated Meta ads in your own ad account. Meta bills you the ad spend at cost. You pay us per qualified appointment.
The homeowner qualifies, picks a time on your calendar, and gets confirmation and reminder texts. Appointments are never shared or resold. A no-show or an appointment that fails the standard does not count and gets replaced. No retainer and no long-term contract.
We only run a limited number of contractors per area, so check if your market is open.
FAQ
Yes, for roof replacements in a defined service area, when every homeowner is qualified and booked onto a calendar. Facebook ads that stop at a form fill usually disappoint, because the lead goes cold before anyone calls.