How it works
We run survey-gated Meta ads in your market, under your brand or ours. The homeowner qualifies and picks a time on your calendar. Confirmation and reminder texts are handled.
You prepay for a block of appointments. Each one delivered comes out of the block. You show up and sell.
Two models
- Block model. We run the ads. You pay per appointment.
- Account model. Ads run on your own ad account at cost. The per-appointment fee is lower.
Appointments are never shared or resold. We only run a limited number of contractors per area, so check if your market is open.
Pay per appointment vs pay per lead vs retainer
| Starweb's modelPay per appointment | Pay per lead | Monthly retainer | |
|---|---|---|---|
| You pay for | A booked, qualified visit | Contact details from a form | A vendor's time and ad management |
| You pay when | The appointment is delivered | Each lead arrives | Every month |
| Who chases the homeowner | The vendor, until it is on your calendar | You | Depends on the contract |
| No-shows | Replaced (Starweb) | Your problem | Your problem |
| Commitment | A block of appointments | Per lead | Usually a term contract |
A lead is a name and a number, and you pay for it whatever happens next. A retainer pays for effort. Pay per appointment pays for the visit, the first thing in the chain you can count.
Who it fits
- Established roofing or siding companies
- At least $1M in annual revenue
- A closer who can run 2 to 5 appointments a day
- Warm-season or year-round markets
Siding-only companies are supported.
Who it does not fit
- Startups without a closer
- Storm-chase only operations
- Anyone who wants leads instead of appointments
What it costs
The math is on the roofing appointment cost page. The standard behind every appointment is on qualified appointment. Run any vendor, us included, through the vetting checklist, or see the comparison.
FAQ
No. No retainer and no long-term contract. You prepay for a block and each delivered appointment comes out of it.
Source for the pay per lead definition: "Pay per appointment vs lead", Cameron Richards, LinkedIn, retrieved October 2026.