Jamie Roofing
Bergen County, NJConversion-focused residential roofing site with full visual enhancements (parallax, before/after gallery, reveal animations).
Design + build
00 — The Work
Nearly $1 million in roofing ad spend managed.
Real campaigns. Real numbers. Roofers booking real jobs.
Nearly $1M
Roofing ad spend managed
Across 3 active accounts
7,000+
Leads generated
Form fills tracked in pipeline
4,800+
Appointments booked
Confirmed in Slack + GHL
Book a 15-min call
Active and past campaigns: NJ · OH · WA · OR · CA · KS · NE
01 — Case study
Keystone Exteriors
Multi-market roofing
3 years running · 12 markets across NJ, WA, OR, CA, NE
$707K+
Ad spend managed
Current Meta accounts
6,941
Leads generated
4,492
Appointments booked
12
Active markets
Across 5 states
Keystone is the system's longest-running deployment and the test bed where Starweb develops every playbook before rolling it out to clients. Three years of campaigns have generated 4,492 booked appointments across 12 markets and five states. When something works at Keystone scale, it ships to clients next.
02 — Case study
Sunday Roof Co
Kansas City Metro (formerly Gorilla Roofing)
Trailing 12 months · Apr 2025 – Apr 2026
$21,869
Ad spend
197
Leads
140
Appointments booked
$156
Cost per appointment
Kansas City roofing operator. Brand transitioned from Gorilla Roofing to Sunday Roof Co. mid-campaign without breaking the lead flow. 71% of leads convert to booked appointments, anchored by a $5,995 entry-point offer that pre-qualifies intent.
03 — Case study
Red Lion Contracting
Cleveland, OH
14-month campaign · Mar 2024 – Apr 2025
$41,843
Ad spend
324
Leads
240
Appointments booked
$174
Cost per appointment
Cleveland-area residential roofing campaign. 14-month run produced 324 leads at $129 per lead and held a 74% lead-to-appointment conversion rate. Campaign paused for the off-season; system remains intact for re-activation.
04 — Recent Work
Recent work
Sites we've designed and built.
BT Roofing
Oakland, NJPhone-first conversion site for a referral-driven roofing business. Forest green palette, no form, single CTA.
Design + build
Half Price Roof
Cincinnati, OHMulti-state roofing brand site. Navy-and-orange palette, 6-step qualifier form in the hero, AI chat widget, full service and location coverage.
Design + build
These are sites we built but don't currently run paid campaigns for. Design and development showcase only.
05 — The Bundle
What you actually get
The complete system — $5,000
- 01
A high-converting roofing website built around your service area and offers
- 02
A 24/7 AI voice receptionist that books appointments while your crew is on roofs
- 03
Meta ad campaigns wired to the same lead pipeline as the case studies above
06 — Your Move
Want to see your name on this page next year?
15 minutes. We'll look at your current setup and show you what we'd build for you.
Book a 15-min call
No pitch deck. No 90-minute "discovery." Just a working session.